AI Insights · Timothy · October 2022
Top Personal Finance Budgeting and Planning Apps in South Africa Q3 2022
Discover the performance of the top 5 personal finance budgeting and planning apps on a unified platform in South Africa during Q3 2022, including trends in downloads, revenue, and active users.
In the third quarter of 2022, the top 5 personal finance budgeting and planning applications in South Africa showed notable performance trends on a unified platform. Here's a closer look at how each app fared during this period.
My360 powered by Standard Bank experienced a significant increase in weekly downloads. Starting with 238 downloads in late June, the app witnessed a peak of 3K downloads in the week of August 22. The trend slightly declined towards the end of September, settling at around 1.9K downloads.
22seven: Budget, Track & Save saw consistent activity in both downloads and revenue. Weekly downloads fluctuated, peaking at 1.4K in late July and ending September with 723 downloads. Revenue remained steady, averaging around $4 to $5 weekly. Active users began at 3.7K in late June, decreased to a low of approximately 2.9K in mid-September, and ended the quarter at about 3K.
Splitwise had a relatively stable quarter. Weekly revenue showed a slight upward trend, reaching around $100 by the end of September. Weekly downloads remained fairly consistent, averaging around 600 to 700, with a slight peak to 723 in the last week of September. Active users hovered around 2.3K throughout the quarter.
Budget planner—Expense tracker demonstrated varied performance. Weekly downloads peaked at 548 in late August, with active users reaching a high of 1.1K around the same period. Revenue experienced fluctuations, peaking at $70 in mid-July and stabilizing around $30 to $40 towards the end of the quarter.
Receipt Scanner: Easy Expense showed dynamic trends. Weekly revenue saw a significant spike to $397 in early August, followed by a peak of $203 in late August. Downloads surged to 1.8K in mid-August but settled to around 200 by the end of September. Active users experienced a peak of 864 in mid-August, then fluctuated and ended at 248 in late September.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
